Often we hear…. I’ve got lots of chickens, but no eggs.
Marketing translation: I’ve got my marketing(aka chickens) working, but no buyers(aka eggs)!

So, what’s the answer?

Right now, today, it’s not all about leads. That’s right. In this market, it’s all about exposure, visibility and positioning yourself to be found when the chance comes along.

“Luck is the skill to place yourself in the path of opportunity so it SLAMS right into you”.
Use this definition and you’ll bring about positive change.

Ok, I know. The problem is, “I need more leads to sell more real estate to make more money.” Therefore, many of you are highly focused on something that’s assured to disappoint you; lots of leads.

Today, many of you already know you can’t even buy good Leads. Many have tried. I’ve heard the stories. Most, if not all of these purchased leads are miserable and a useless waste of time.

Why is that? Because the true real estate buyers are now too few and far too smart for the trickery of a few years ago. So guess who’s left that makes up most of the purchased leads? The true buyers only sign up for things that offer a clear value. Or they are compelled by a property of real interest and want to receive detailed information. Savvy buyers are rarely going to allow their contact information to end up on a mailing list or call list.

What can we learn and do during these times to maximize our chances to make a sale?

a good Formula …. apply patience (both emotional and financial), use your tools for analysis to see where real estate is selling, refocus marketing where buying is occurring, adjust your plan for new focus, cheerfully accept change

To make more sales, let’s put this simple formula above to work

patience – it’s gambling to just pull the plug on this marketing or that marketing in an effort to cut costs.

How do you decide?  Use a test.

Test your marketing –  when a product or service demonstrates the ability to regularly put you and your inventory in front of lots of real estate searchers, it passes the first test of, “what do I keep”.  Finally, this product or service must be affordable. It must fit your marketing budget to pass the final test. If not, forget it. Go find a product or service that “passes the first test” and  you can afford.

If you are not getting leads, and your marketing passes both of these tests, it’s not the marketing. It’s something else and we’ll take a look at what you might want to change.

use your tools, analyze and refocus - market, or fish where the most fish are biting

1. Use your tools (MLS, Title Marketing Manager/Rep and others) to determine where the sales are happening.
2. Geographically speaking, sales are not equally spread among all cities, subdivisions, communities, property types and price point. For example:  Condos vs Homes, Mesa AZ vs Scottsdale AZ, $125,000 sale price vs $650,000 sale price.
3. Narrow down the price point for those sold properties that are the main section of the “bell curve”. Eliminate areas and prices that are on either side of the curve.
4. Get specific – marketing to communities and cities by using the words that buyers use to search that specific area using Google, Yahoo, BING, craigslist… this is called Search Engine Marketing or SEM. It requires knowing and USING those search words (aka – keywords) that will match with that buyer so you are found in their search results. This is SEO!
5. It’s a numbers game. So, offer to help with marketing other agents listings in or outside of your office into the marketing services or products that have “passed the tests”.
6. Listings Agents, you must STOP and THINK… many of your fellow agents are willing to spend time and money to help market your listings for you. This is exactly what you want when you place your listing into MLS…. you want them to “go out and find and bring the buyer side to the sale so you can both split a commission”. Therefore, when Agents ask to help market your listings, say YES!

adjust your marketing plan – use the right bait with lots of poles in the water to attract the fish you have found

1. Marketing is exposing on highly visible services, our best inventory that is priced right, desirable  location, good condition so you and your inventory are in front of the prospects. That’s it!
2. If you have these services in place with plenty of the above inventory offered,  patience will produce the sales.

cheerfully accept market change – like it or not…believe it or not… you do attract what you think about and talk about

1. Think of the down market prices as an opportunity to buy low and sell in the middle or even sell high, one day.
2. Talk about the lowest interest rates in decades
3. Write blog posts about investing in Student Housing near Universities and large hospitals where temporary housing is in demand.
4. Give of your time that may be more available right now to organizations that need your help and watch how that deed of goodness will return opportunities that would have been otherwise missed.
5. Think of being and doing all things with acceptance, joy or with enthusiasm.

Oh! The Chicken or the Egg? Scientist in England say they now know it was the chicken. Google it!  Either way, our marketing produces the exposure to crack those sales..

View this current Video of “How we get you FOUND to Grow your Business”

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The author is major in search engine marketing and he runs a website called http://webhostingreviews4u.com/ and provides  website design services.

 

In this text I study the way to most effectively structure your site to require advantage of this.

I scan this nice article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and whereas it will a good job of explaining what content layering is, I feel it could be improved just a very little bit.

I am not saying it is wrong in any way. In fact the tactic outlined can be terribly effective for a tiny to medium sized web site, but I have conjointly found another method to prepare your website which will be additional effective if done properly.

In the article, it explains how you employ layers to prepare your site. Now we have a tendency to’re not talking regarding CSS layering or anything like that. It’s more of a website structure issue than anything.

In step with the article, one will layer their web site through the use of sub-folders. By making layers of sub-folders and then placing all connected content at intervals that sub-folder you’ll layer your website to assist specific sections of it rank higher.

This is a great manner to arrange a smaller site because it allows you to position topical pages along, and promote links among the pages to assist improve overall positioning of those sections.

Additional, it helps scale back the dilution issue usually felt by sites that try to hide multiple topics during a flat file structure.

For instance, if you sell widgets you’ll organize the sections by some common component, such as color. That manner your web site may be: http://widgetts.com/blue/page1.html and every one blue widget pages would go into this sub-folder. You’d then organize all alternative sub-folders in an exceedingly similar style.

Like I said, I assume this can be a very effective strategy for a smaller or medium site. There would be a a lot of greater likelihood of blue widgets ranking highly in an exceedingly structure like this.

But, I feel that for larger sites there’s a good additional effective method to organize your content.

Through the use of sub-domains one could additional organize this content. This would build it even more relevant to search queries and a lot of seemingly to rank. If one sold a larger selection of widgets nonetheless still wanted to arrange them by color then the structure of the positioning would be: http://blue.widgetts.com and all web site content relating to blue widgets would appear among this sub-domain.

The reason I say sub-domains would be a lot of effective is as a result of search engines tend to treat a sub-domain as its own site. In other words, an enquiry engine sees http://blue.widgetts.com and http://widgetts.com as essentially two different sites.

Remember that such a method is of the foremost benefit to larger sites. If you do not have a large website, or do not foresee your website growing to become a massive web site then I wouldn’t advocate the sub-domain layering tactic.

This is as a result of, as I’ve said, the search engines will treat your sub-domain as a distinctive site. So if you’ve solely got ten or 15 or maybe fifty pages in your sub-domain, possibilities are it won’t rank as competitively as it would have as a sub-folder of a larger site.

Currently, to form your content even a lot of competitive, why not mix these 2 strategies – use a sub-domain and sub-folders to supply you even a lot of management in website organization also an even bigger probability of ranking.

This is often as a result of the broader sub-domain can rank competitively for the broader terms while the sub-folder content can rank competitively for the less broad, a lot of specific terms.

What you’re doing by combining the 2 methods is getting more bang for your buck. This is often because you’re covering additional space on the internet, allowing your website to rank for each broad and specific terms.

Then, with some good strategic interlinking you may be able to even any promote the broad areas of your website by linking all your internal pages to the pages higher than it.

While I am not entirely dismissing the layered content theory presented higher than, I am saying contemplate your situation. If your site is a smaller web site, by all suggests that use the layered content approach. If it’s larger then use the sub-domain approach.

Conjointly remember that there might be multiple ways in which to arrange the identical content.

As an example, additionally to organizing your sub-domains or sub-folders by color within the widget example, also contemplate organizing them by features. This way, a chosen widget could be linked to from multiple connected categories.

Not only that but you have currently bulked up your website with a bunch of additional pages. These new pages are needed to assist produce the sub-domains and navigation needed to drive visitors to the individual widget pages.

This sort of multi-category linking is common among many large sites. One sensible example is Ebay. It organizes its high auctions into sub-domains like antiques, art, autos and clothing. Then, within the categories the sub-folder structure is used to more section the site.

In conclusion, if you’ve got been trying for a means to most effectively organize your site while serving to to enhance rankings, take into account these options. Through the employment of sub-folders, sub-domains or a mix of both you’ll be able to effectively organize your web site, section your merchandise and target searchers more effectively.

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In this text I look at the way to most effectively structure your web site to require advantage of this.

I scan this nice article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and whereas it does a good job of explaining what content layering is, I feel it may be improved simply a little bit.

I’m not saying it is wrong in any way. In fact the tactic made public will be very effective for a tiny to medium sized site, however I have additionally found another manner to prepare your web site which will be more effective if done properly.

Within the article, it explains how you use layers to organize your site. Now we have a tendency to’re not talking concerning CSS layering or anything like that. It’s more of a website structure issue than anything.

In line with the article, one can layer their web site through the employment of sub-folders. By making layers of sub-folders and then inserting all related content at intervals that sub-folder you can layer your site to assist specific sections of it rank higher.

This is often a nice manner to prepare a smaller website because it permits you to place topical pages together, and promote links at intervals the pages to assist improve overall positioning of these sections.

Additional, it helps reduce the dilution factor usually felt by sites that attempt to hide multiple topics in an exceedingly flat file structure.

For instance, if you sell widgets you’ll organize the sections by some common component, like color. That method your web site could be: http://widgetts.com/blue/page1.html and every one blue widget pages would go into this sub-folder. You’d then organize all alternative sub-folders in a similar style.

Like I said, I think this can be a very effective strategy for a smaller or medium site. There would be a a lot of bigger likelihood of blue widgets ranking highly during a structure like this.

However, I feel that for larger sites there is a good additional effective manner to organize your content.

Through the utilization of sub-domains one may more organize this content. This may create it even additional relevant to go looking queries and more possible to rank. If one sold a larger selection of widgets nonetheless still wanted to organize them by color then the structure of the positioning would be: http://blue.widgetts.com and every one web site content referring to blue widgets would appear among this sub-domain.

The reason I say sub-domains would be additional effective is as a result of search engines tend to treat a sub-domain as its own site. In other words, an enquiry engine sees http://blue.widgetts.com and http://widgetts.com as essentially 2 completely different sites.

Remember that such a technique is of the foremost profit to larger sites. If you don’t have a large web site, or don’t foresee your website growing to become a large web site then I would not recommend the sub-domain layering tactic.

This is often as a result of, as I’ve said, the search engines will treat your sub-domain as a distinctive site. Therefore if you’ve only got ten or 15 or perhaps 50 pages in your sub-domain, probabilities are it will not rank as competitively as it’d have as a sub-folder of a bigger site.

Now, to form your content even a lot of competitive, why not combine these two strategies – use a sub-domain and sub-folders to supply you even more control in site organization furthermore an even bigger probability of ranking.

This is often as a result of the broader sub-domain can rank competitively for the broader terms whereas the sub-folder content will rank competitively for the less broad, more specific terms.

What you’re doing by combining the two methods is getting additional bang for your buck. This can be as a result of you’re covering more area on the net, allowing your website to rank for both broad and specific terms.

Then, with some smart strategic interlinking you’ll be ready to even more promote the broad areas of your site by linking all your internal pages to the pages on top of it.

Whereas I am not entirely dismissing the layered content theory presented on top of, I’m saying take into account your situation. If your website is a smaller website, by all means that use the layered content approach. If it’s larger then use the sub-domain approach.

Conjointly remember that there may be multiple ways that to organize the same content.

For instance, in addition to organizing your sub-domains or sub-folders by color in the widget example, additionally think about organizing them by features. This method, a chosen widget might be linked to from multiple related categories.

Not only that however you’ve got currently bulked up your web site with a bunch of further pages. These new pages are needed to help produce the sub-domains and navigation required to drive guests to the individual widget pages.

This kind of multi-category linking is common among many massive sites. One sensible example is Ebay. It organizes its prime auctions into sub-domains like antiques, art, autos and clothing. Then, within the categories the sub-folder structure is employed to more section the site.

In conclusion, if you’ve got been looking for a approach to most effectively organize your site whereas serving to to improve rankings, consider these options. Through the employment of sub-folders, sub-domains or a mixture of both you’ll effectively organize your web site, segment your merchandise and target searchers a lot of effectively.

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Write solely concerning what you recognize well.
You should concentrate on known topics that pertain to  your target market. As your articles are  informative, you can submit them to article  directories and websites accepting new content  and articles that publish similar ones to what  yours is about. You’ll get sturdy referrals from  articles that were submitted using article  databases. Keep writing two-3 articles weekly,  making positive they are getting submitted at similar  rates.

Article partitioning and printable versions.
Splitting articles into elements is a nice approach to  build an issue easier to digest by topics and  having your visitors follow them by series. It will  additionally facilitate when you take an article for review and  you add your comments in numerous color or bold  them. Printable versions are an important addition  to the original format of your articles, highly  appreciated by users, and will not fall into  duplicate content penalties at all.

The ability of links and your article.
Use linking within your article to expand  information sources or further detail topics.  Reference pages, news sources, forums, bathroom  posts, are example of resources you’ll be able to provide  and the user will opt for to follow if needed. Now,  it is equally vital that your links are well  defined and easy to identify by using standards when  possible.

Apply SEO principles to your article.
It is necessary to make titles and headings that  relate to what the article is about. Conjointly, strive to  keep the article length to only 500  words, written with easy language, and providing  clear and useful information. Invariably impart  concrete data to your readers. You ought to  specialise in the foremost vital points in the subject,  outlining the key areas of it. To try and do this, you’ll  use headings, daring kind and lists, like in the case  of this explicit article.

There is a heap additional to article writing, but each  situation is totally different, and for each web site, the  application of ideas mentioned in these areas  are totally different as well.

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For those of you who have been searching on-line for years currently, you’ve got in all probability custom-made ways that to search out things quickly.

Sadly when it comes to promoting your website, nothing out there’s classified as a quick fix. If individuals do say it’s a fast fix, it in all probability includes a major risk connected to it.

Your ultimate goal should be to receive a number of those “Huge” search terms online! As an example, “Selling Tips” or “Promoting” in general. The sole method to ever come back close to the Huge Dogs is to start small. Increase the search term and reduce your competition.

Here’s an example of this, let’s use “Selling”. Wow, what a strong search term, however somebody has to induce it, right?

As of today, June 1st, 2004, if you hunt for “Promoting” you will get 72,700,000 results found inside Google. That’s a robust one.

Going more, let’s add “Marketing Tips”, you get: 7,560,000 results found.

Going a very little more now, let’s add “Net Promoting Tips”, you will get around: 5,760,000 results found.

Let’s transcend that for our final search, let’s add “Web Web site Promoting Tips”, you’ll get: 4,940,000 results found.

Now take a good examine all those search terms, what does one see right in the center??? You bought it, that oh therefore powerful term referred to as “Selling”!

Are you starting to see the value of targeting larger search terms (Larger that means a lot of words attached to it) ? ? ?

Eventually as time goes on, once you’ve done your due-dilligence and worked onerous at targeting these larger search terms, search engines can start to reward your website with much smaller and additional difficult terms to acquire.

Another manner to accomplish this can be to focus on your local market 1st. Rather than targeting “Internet Website Marketing Tips” as a full, you can target “Marketing In Hamilton, Ontario”.

By targeting the world you live in, you not only target your local market first, you set your website up for fulfillment in the future market, that ultimately is the rest of the world!

Let’s just say I used to be to get rid of “Ontario” from that search term, how many cities are named “Hamilton” ??? Many additional than you think that!

Thus in conclusion:

Don’t be afraid to figure for your key phrases and set your net web site up for success by targeting larger key phrases to extend your probabilities of higher search engine placements. In the tip, you will receive what you have been after, more exposure for your enterprise!

I hope you enjoyed the article!

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SEO Myth #one: Google PageRank is very vital

Google Page Rank is method over-valued by many webmasters. It’s not uncommon for a web site with a PageRank of two to outrank a web site with a PageRank of 5. The reason is that PageRank is only an indicator of one of many factors, and PageRank isn’t even a reliable indicator, at that.

GooglePage Rank is simply a measurement of how several pages link to you. Each page that links to your web site gives your web site a bound range of points. The amount of points the link gives your website is decided by dividing the quantity of points that that page has by the number of links it has to different websites.

Google PageRank is turning into increasingly unreliable, too. In the most recent update, numerous webpages were changed to a PageRank of zero, for no apparent reason.

SEO Myth #a pair of: Meta tags determine your rankings

The main search engines pay very little or no attention to your meta tags when ranking your website. This can be because meta tags are too straightforward to optimize for the search engines, but not be relevant, since your visitors do not see them.

The meta description tag is utilized by search engines to show in search results, therefore it’s vital, since searchers see it. However your meta description tag still bears very little weight to your web site’s ranking.

There are two things that ARE important in SEO – the content on your webpages, and quality links pointing to your website.

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An expired domain could are employed by a number of persons within the past. They’ll have designed a website, advertised it, linked it to go looking engines, done business deals on it and even had reciprocal link connections with different websites.

Why are valuable domains ever allowed to expire?

Several reasons, including but not restricted to:

• Not enough funds to renew them
• Invalid contact e-mail address
• Loss of interest in on-line world
• Closing down of business
• Lack of knowledge regarding price of domain names
• Being away at time of domain renewal

There might have been any of the aforementioned reasons or any other cause, however whatever the case, the domain is currently an out there choice for you. You’ll be able to use it by coming up with a web site on it or divert traffic to your existing website.

The most advantage of seizing an expired domain is that the traffic. There might still be guests who, on finding the better alternative offered by you, will redirect their business. It is not impossible to grasp the precise quantity to expired traffic to a explicit domain. However, the analysis of some specific aspects allows you to gauge the number of expired traffic. They are as follows :

LINK POPULARITY

This can provide you an estimate of the number of portals or internet pages that are linked to the expired domain. The a lot of the quantity of links, the higher is the chance of future traffic. Also, a better link popularity betters the chance of quality traffic.

ALEXA RANK

An Alexa toolbar keeps tabs on the amount of hits for a site and then awards a rank based mostly on this. If the site has had no traffic for the past 3 months, it’s automatically dropped by Alexa. So, hunt for an Alexa rank to urge an idea about the number of visits and also the domain’s worth.

GOOGLE PAGERANK

The PageRank may be a price that Google gives to a internet page, primarily based on the quantity of and quality of incoming links.

The recognition of a web page is ranked on a scale of one to 10 and this is often known as a Google PageRank. This ranking system takes into account the amount of quality internet pages that have links to the internet page. Normally the homepage of a web page would have the best PageRank.

Regarding PageRank, Google says:

“The guts of our software is PageRank(tm), a system for ranking internet pages developed by our founders Larry Page and surgery Brin at Stanford University. And while we have a tendency to have dozens of engineers working to enhance each facet of Google each day, PageRank continues to supply the idea for all of our net search tools.”

A Google toolbar is required to obtain a Google PageRank. You can type in the web site name within the address bar of your browser and obtain the PageRank.

YAHOO AND DMOZ LISTINGS

A site could have been indexed by search engines. The domain owner could have obtained registrations on search engines like Yahoo and LookSmart. A website additionally might have been approved by a Dmoz editor. If you take over a website, these listings are automatically transferred to you. You can do your own research by visiting these search engines and typing the total URL in the directories section. Your results page will show you whether the domain is listed with them or not.

An inclusion in the top search engines does not ensure continuous visits however it actually increases the chances of receiving worthy traffic. If you are doing not wish to use the domains yourself, you can simply flip it around and sell it. It can definitely be profitable if the domain is registered with the high 10 search engines.

WHERE TO GET THOSE DOMAINS?

There are various sources however the author considers ExpiredDomains.com to be the most effective where he managed to induce many valuable domains.

Happy searching!

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Manual link exchange will take additional time, but it’s price ten fold more than an automatic link exchange service can offer. Dead links on your website or exchanging links with webmasters who are not reciprocating properly is of no price to you.

True Reciprocal Link Exchange is of nice price and these Link Partners are GOLDEN!

If you’re going to exchange links… Create it count!

When you are trying to exchange links with somebody, there are plenty of important items to look for.

Guarantee the site you are exchanging links with features a reciprocal link directory/pages located ON their domain.

Third party link exchange services are NOT recommended. These webmasters pay to use the service, once they decide they now not want to obtain the service, your exchange is not valid. Do not waste your time.

Ensure your link partner clearly shows their directory from their main page with either of these link texts

-Links
-Link Exchange
-Link Exchange Partners
-Link Partners
-Link to Us
-Add your Link
-Resources
-Different Sites

Guarantee their link exchange software is Search Engine Friendly.

You’ll be able to validate outgoing links as a spider sees it by using a Search Engine Simulator. Trying into it you will be amazed at how many scripts accessible do not offer you with proper back link credit.

Ensure they need a functioning on-line registration kind for you to fill in for exchange requests.

I have experienced quite a bit of request for exchanges with websites who asked me to email them the location of my link, only to work out that the email bounced back to me a pair of seconds later. Again, time is money, use it slow wisely.

Keep inside your Niche Market. Keywords that you would use to promote your site is a sensible indicator of comparable sites you ought to exchange links with.

Manually exchanging links can take it slow, however if done right, these exchanges can count.

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Therefore what are the things you would like to try to to to have a likelihood to rank well? As each search engine encompasses a different “algorithm” (that just means a mathematical rule or procedure for solving a downside) and every “algorithm” has literally hundreds of inputs this might appear like an impossible question to answer. And to answer it with 100% accuracy is impossible however there are particular things that have a serious effect that you need to do simply to face a chance.

1. Create certain that your site is technically sound and well engineered with plain English page titles rather than: sessionid=4D6BE5993FFF956660C27184A2F39E81.TC30a?__frame=_top and with all “non HTML” code (HTML = Hypertext Markup Language and is the fundamental language used to put in writing web pages) referred to as in from separate directories.

2. Opt for keywords and phrases very carefully. Keywords ought to be the words that customers truly use to seek out your site when using a search engine. Amazingly most folks just ignore this basic truth and never get any research done on the topic!!! That’s like turning up to the airport with no cash, no price tag and no passport and expecting to get on a plane – in different words: nuts!

3. Once you know what keywords to use write a page with a relevant page title for each keyword or phrase using straightforward language with variations of the keyword or phrase to succeed in a keyword density of regarding 5 – eight% and concerning 500 words per page minimum with paragraphs that use tags in their sub headings. Build certain that your keyword(s) or phrase(s) seem in every of your pages’ “meta tags”. Make positive that ll you photos have descriptions.

4. Realize a way to make up the relevant links to your web site from alternative sites. Search engines view inbound links as a vote for your site. Therefore, generally, the additional incoming links to relevant parts of your site from relevant “anchor text” (the visible text in a very hyperlink you click to travel to another page or website) on alternative sites the higher your page can rank, but the linking sites must be relevant and links from disreputable sites will hurt your ranking.

5. Continually add new content. Sites that continually add new content and new pages get higher rankings as a result of search engines like new relevant content. Search engines’ “spiders” or “web crawlers” are a program that browses the World Wide Internet during a methodical, automated manner. Net crawlers create a copy of all the visited pages for later processing by an exploration engine that then indexes those pages to produce quick searches. Spiders are invariably looking out for recent content.

6. Put up a web site map that shows every page on the positioning and incorporates a link to it. This will help the search engine robots find each page. If you are updating regularly then an XML web site map for Google that “pings” Google concerning each update ought to be added too.

7. Create positive you’ve got basic management information regarding the site – how several guests, where they’re going, where they leave etc. Arguably this can be simply as important as the site itself because it allows you to improve it based on actual results.

8. Finally – build a web site for individuals that is fascinating to people. No purpose in being at the high of the search engines if folks simply refuse to remain or buy!!! Individuals typically keep on sites that are relevant to what they are wanting for at the time, are easy to navigate, straightforward to read and simple to shop for from. While they like “prettily designed” sites kind are less important than relevance and ease of use.They conjointly like interacting via chat rooms or watching relevant “movies”.

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