Often we hear…. I’ve got lots of chickens, but no eggs.
Marketing translation: I’ve got my marketing(aka chickens) working, but no buyers(aka eggs)!

So, what’s the answer?

Right now, today, it’s not all about leads. That’s right. In this market, it’s all about exposure, visibility and positioning yourself to be found when the chance comes along.

“Luck is the skill to place yourself in the path of opportunity so it SLAMS right into you”.
Use this definition and you’ll bring about positive change.

Ok, I know. The problem is, “I need more leads to sell more real estate to make more money.” Therefore, many of you are highly focused on something that’s assured to disappoint you; lots of leads.

Today, many of you already know you can’t even buy good Leads. Many have tried. I’ve heard the stories. Most, if not all of these purchased leads are miserable and a useless waste of time.

Why is that? Because the true real estate buyers are now too few and far too smart for the trickery of a few years ago. So guess who’s left that makes up most of the purchased leads? The true buyers only sign up for things that offer a clear value. Or they are compelled by a property of real interest and want to receive detailed information. Savvy buyers are rarely going to allow their contact information to end up on a mailing list or call list.

What can we learn and do during these times to maximize our chances to make a sale?

a good Formula …. apply patience (both emotional and financial), use your tools for analysis to see where real estate is selling, refocus marketing where buying is occurring, adjust your plan for new focus, cheerfully accept change

To make more sales, let’s put this simple formula above to work

patience – it’s gambling to just pull the plug on this marketing or that marketing in an effort to cut costs.

How do you decide?  Use a test.

Test your marketing –  when a product or service demonstrates the ability to regularly put you and your inventory in front of lots of real estate searchers, it passes the first test of, “what do I keep”.  Finally, this product or service must be affordable. It must fit your marketing budget to pass the final test. If not, forget it. Go find a product or service that “passes the first test” and  you can afford.

If you are not getting leads, and your marketing passes both of these tests, it’s not the marketing. It’s something else and we’ll take a look at what you might want to change.

use your tools, analyze and refocus - market, or fish where the most fish are biting

1. Use your tools (MLS, Title Marketing Manager/Rep and others) to determine where the sales are happening.
2. Geographically speaking, sales are not equally spread among all cities, subdivisions, communities, property types and price point. For example:  Condos vs Homes, Mesa AZ vs Scottsdale AZ, $125,000 sale price vs $650,000 sale price.
3. Narrow down the price point for those sold properties that are the main section of the “bell curve”. Eliminate areas and prices that are on either side of the curve.
4. Get specific – marketing to communities and cities by using the words that buyers use to search that specific area using Google, Yahoo, BING, craigslist… this is called Search Engine Marketing or SEM. It requires knowing and USING those search words (aka – keywords) that will match with that buyer so you are found in their search results. This is SEO!
5. It’s a numbers game. So, offer to help with marketing other agents listings in or outside of your office into the marketing services or products that have “passed the tests”.
6. Listings Agents, you must STOP and THINK… many of your fellow agents are willing to spend time and money to help market your listings for you. This is exactly what you want when you place your listing into MLS…. you want them to “go out and find and bring the buyer side to the sale so you can both split a commission”. Therefore, when Agents ask to help market your listings, say YES!

adjust your marketing plan – use the right bait with lots of poles in the water to attract the fish you have found

1. Marketing is exposing on highly visible services, our best inventory that is priced right, desirable  location, good condition so you and your inventory are in front of the prospects. That’s it!
2. If you have these services in place with plenty of the above inventory offered,  patience will produce the sales.

cheerfully accept market change – like it or not…believe it or not… you do attract what you think about and talk about

1. Think of the down market prices as an opportunity to buy low and sell in the middle or even sell high, one day.
2. Talk about the lowest interest rates in decades
3. Write blog posts about investing in Student Housing near Universities and large hospitals where temporary housing is in demand.
4. Give of your time that may be more available right now to organizations that need your help and watch how that deed of goodness will return opportunities that would have been otherwise missed.
5. Think of being and doing all things with acceptance, joy or with enthusiasm.

Oh! The Chicken or the Egg? Scientist in England say they now know it was the chicken. Google it!  Either way, our marketing produces the exposure to crack those sales..

View this current Video of “How we get you FOUND to Grow your Business”

Visit our Real Estate Marketing Support Center – a Knowledge Base and Questions Answers System -

View Real Estate Marketing Videos “How To” files on help using features of PropertyNut.Com
Video Library includes:
- How To create a Craigslist HTML Flyer to Post
- Create SEO (search engine optimized) Listings
and many more Real Estate Agent help with marketing on Google, Yahoo, BING, craigslist to help Buyers and Renters FIND you.

It is likely that you think of a number of things when you hear the words virtual real estate investing. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans or even hard money lenders. You likely also are wondering how these things factor into real estate investors roles in the current economy.

There is a lot of information out there on real estate investing. Getting the most out of real estate investing education involves being familiar with basic RE info. Whether you are interested in short sales, bulk reo sales, virtual real estate or just improving your abilities as a real estate investor, you need to know some real estate investing basics in order to succeed. Review these three real estate investing basics that even some experts don’t yet know:

1. You will always end up with a positive yield when you invest in real estate investing education. Every real estate deal has the potential to create thousands of dollars in potential wealth. The knowledge of how to get that wealth is the key to your success. Learning as much as possible about real estate will increase your odds of success whenever you do a real estate deal. Small investments in education yield big results upon implementation.

2. You have the ability to succeed in real estate investing in any economy. Many people think that you can only succeed in real estate when the economy is booming. In fact a bad economy is not a bad economy for real estate investors. You frequently can get properties at deep discounts. Also, you might find deals that simply could not exist in a booming economy. In fact, real estate investing can turn the tide for a poor economy. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. You will have the option of saving yourself and possibly others from serious financial difficulties if you know about these types of deals.

3. You do not need lots of your own cash to be a successful real estate investor. You can succeed in real estate investing no matter how much money you have. There are a lot of deals that you can do with other people’s money. Private lenders will let you use their money if they know that you are a good investment. The best way to look like a solid investment is to have an in-depth knowledge of real estate investing. This will help you show people that you are a good investment if they have the money to help you with real estate investing but they do not know how to use it.

A good deal of wealth can be generated with real estate investing. You can create income regardless of the economy. By using a base of knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you can create success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

When you think of virtual real estate investing, a number of things may come to mind. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans. You probably also wonder how these things play out in real estate investors life in the current economy.

There is a great deal to know about real estate investing. Knowing the basics of real estate investing education is a good way to get the most out of every lesson. No matter whether you are interested in short sales, bulk reo sales, virtual real estate or just enhancing your knowledge as a real estate investor, knowing some real estate investing basics will help you succeed. You should review these three real estate investing basics to learn things even some experts do not know:

1. You will always end up with a positive yield when you invest in real estate investing education. You can create thousands of dollars in potential wealth with each real estate deal. Knowing how to get that wealth is the key to success. Learning about real estate increases your odds of success when you do a real estate deal. Small investments in education yield big results upon implementation.

2. You have the ability to succeed in real estate investing in any economy. Often people think that you can only be a success in real estate when the economy is good. In reality, poor economies are great for real estate investors. Likely you will be able to find properties at deep discounts. Additionally, you may find deals that would not exist in a booming economy. Poor economies can have the tide turned based on real estate investing. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. Knowing how to do these deals can create wealth for you and save others from major financial difficulties.

3. A lot of money is not vital to your success as a real estate investor. You can succeed in real estate investing no matter how much money you have. There are lots of deals that you can use other people’s money to do. If you are a good investment private lenders may let you use their money. A good investment will know as much as they can about real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

Real estate investing is a great way to generate wealth. You will have the ability to create income in any economy. Using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to create success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

It is likely that you think of a number of things when you hear the words virtual real estate investing. You might immediately leap to real estate investing being real estate portfolios and real estate retirement plans or you may think instead of short sales, bulk reo investing and virtual real estate investing. You probably also wonder how these things play out in real estate investors life in the current economy.

There is a lot to learn about real estate investing. To get the most out of real estate investing education, be familiar with basic information ahead of time. You will get the most out of anything to do with short sales, bulk reo sales, virtual real estate and just improving real estate investor abilities by knowing some real estate investing basics. Here are three real estate investing basics that even some experts do not really know:

1. You will always end up with a positive yield when you invest in real estate investing education. Every real estate deal has the potential to create thousands of dollars in potential wealth. The knowledge of how to get that wealth is the key to your success. Learning as much as possible about real estate will increase your odds of success whenever you do a real estate deal. Implementation of your small educational investments yields big results.

2. You can succeed in real estate investing regardless of the state of the economy. Many people are under the misconception that success is possible in real estate only when the economy is good. In fact a bad economy is not a bad economy for real estate investors. Likely you will be able to find properties at deep discounts. Also, you might find deals that simply could not exist in a booming economy. In fact, real estate investing can turn the tide for a poor economy. Short sales, bulk reo sales and virtual real estate all can thrive when the economy is not. You will be able to save yourself and others from serious financial difficulties if you know how to do these deals.

3. You do not need a lot of money to be a successful real estate investor. You can make a success of real estate investing no matter how much or little money you have. There are many deals that will let you use other people’s money to do them. Private lenders will lend you their money if they think you are a good investment. An investor who is a good investment knows as much as they can when it comes to real estate investing. This will enable you to show people who have money for real estate investing but may not know how to use it that you are a good investment.

Real estate investing is a great way to create a good amount of wealth. You can create an income in any economy. You can create success for yourself using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

It is likely that you think of a number of things when you hear the words virtual real estate investing. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans or even hard money lenders. You probably also wonder how these things play out in real estate investors life in the current economy.

There is a lot of information out there on real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. No matter whether you are interested in short sales, bulk reo sales, virtual real estate or just enhancing your knowledge as a real estate investor, knowing some real estate investing basics will help you succeed. Here are three main real estate investing concepts that many experts do not even know:

1. Real estate investing education always yields positive. Every real estate deal has the potential to create thousands of dollars in potential wealth. Getting the wealth is the key to your success. When you know about real estate your odds of success increase with each real estate deal. Implementation of your small educational investments yields big results.

2. You can succeed in real estate investing in any economy. Often people think that you can only be a success in real estate when the economy is good. In reality, a bad economic situation is not bad for real estate investors. You will likely find properties that you can buy at deep discounts. Also, you might find deals that simply could not exist in a booming economy. In fact, real estate investing can turn the tide for a poor economy. Short sales, bulk reo sales and virtual real estate all can thrive when the economy is not. You can save yourself from financial difficulty along with others by knowing how to do these deals.

3. You will not need lots of money to be a successful real estate investor. You can make real estate investing a success regardless of how much money you have. There are many deals that will let you use other people’s money to do them. If you appear to be a solid investment you may be able to use a private lender’s money. The best way to be a good investment is to know as much as possible about real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

Real estate investing is a good way to generate a great deal of wealth. You can create an income in any economy. You can create success for yourself using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

The term virtual real estate investing likely brings a number of things to mind. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans or even hard money lenders. You may also consider what roles these things play in your life as a real estate investor in different economies.

You will need to know a lot about real estate investing. Knowing the basics of real estate investing education is a good way to get the most out of every lesson. Whether you are interested in short sales, bulk reo sales, virtual real estate or just improving your abilities as a real estate investor, you need to know some real estate investing basics in order to succeed. Check out these three real estate investing tenets that many experts do not fully know:

1. Real estate investing education is a true investment that always has a positive yield. Each real estate deal can represent thousands of dollars in potential wealth. Knowing how to get that wealth is the key to success. Knowing more about real estate betters your odds of success when you do a real estate deal. A small investment in your education can yield big results when you implement your learning.

2. You have the ability to succeed in real estate investing in any economy. Many people think (wrongly) that you can only succeed in real estate when the economy booms. In reality, a bad economic situation is not bad for real estate investors. You can often find properties to buy at deep discounts. Also, you might find deals that simply could not exist in a booming economy. In fact, real estate investing can turn the tide for a poor economy. Short sales, bulk reo sales and virtual real estate all can thrive when the economy is not. You will have the option of saving yourself and possibly others from serious financial difficulties if you know about these types of deals.

3. You do not need a lot of money to be a successful real estate investor. You can succeed in real estate investing no matter how much money you have. Many types of deals enable you to use other people’s money to do them. If you appear to be a solid investment you may be able to use a private lender’s money. The best way to be a good investment is to know as much as possible about real estate investing. This will help you represent yourself as a good investment to private lenders who do not know how to make money in real estate investing.

Real estate investing is a great way to generate wealth. You will have the ability to create income in any economy. Using a knowledge base of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to make success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

It is likely that you think of a number of things when you hear the words virtual real estate investing. You likely mentally leap to real estate investing as real estate portfolios and real estate retirement plans, and then you may expand to thinking of short sales, hard money lenders, bulk reo investing or virtual real estate investing. Likely you also wonder how these things will factor into your life as a real estate investor in the current economy.

You can learn a lot about real estate investing. The best way to get the most out of your real estate investing education is to be familiar with some basic information ahead of time. No matter whether you are interested in short sales, bulk reo sales, virtual real estate or just enhancing your knowledge as a real estate investor, knowing some real estate investing basics will help you succeed. Here are three real estate investing basics that even some experts do not really know:

1. Real estate investing education always yields positive. In any real estate deal, there will be thousands of dollars in potential wealth. Knowing how to get that wealth is the key to success. Learning about real estate increases your odds of success when you do a real estate deal. Implementation of your small educational investments yields big results.

2. You can succeed in real estate investing in any economy. Many people think (wrongly) that you can only succeed in real estate when the economy booms. In reality, poor economies are great for real estate investors. You can often buy properties at deep discounts. In addition, you can find deals that simply would not exist in a booming economy. Real estate investing may also turn the tide for a poor economy. Short sales, bulk reo sales and virtual real estate all can thrive when the economy is not. You can save yourself and others from major financial woes if you know how to do these deals.

3. You do not need a lot of money to be a successful real estate investor. You can succeed in the real estate investing arena no matter how much money you are working with. There are lots of types of deals that you can perform with the money of other people. If you appear to be a solid investment you may be able to use a private lender’s money. A good investment will know as much as they can about real estate investing. This will help you represent yourself as a good investment to private lenders who do not know how to make money in real estate investing.

A good deal of wealth can be generated with real estate investing. You will be able to create an income no matter what the economy. Using a knowledge base of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to make success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

The term virtual real estate investing likely brings a number of things to mind. You likely mentally leap to real estate investing as real estate portfolios and real estate retirement plans, and then you may expand to thinking of short sales, hard money lenders, bulk reo investing or virtual real estate investing. You probably also wonder how these things play out in real estate investors life in the current economy.

You will need to know a lot about real estate investing. Knowing the basics of real estate investing education is a good way to get the most out of every lesson. Whether you are interested in short sales, bulk reo sales, virtual real estate or just improving your abilities as a real estate investor, you need to know some real estate investing basics in order to succeed. Here are three main real estate investing concepts that many experts do not even know:

1. You always will get a positive result from investing in real estate investing education. You can create thousands of dollars in potential wealth with each real estate deal. Knowing how to get that wealth is the key to success. Learning about real estate increases your chances of success when you do a real estate deal. A small investment in education has the ability to yield big results when it is implemented.

2. You can succeed in real estate investing regardless of the state of the economy. Often people think that you can only be a success in real estate when the economy is good. Actually a poor economy is not a bad economy for real estate investors. You can often buy properties at deep discounts. In addition, you can find deals that simply would not exist in a booming economy. Real estate investing often is what turns the tide for poor economies. Short sales, bulk reo sales and virtual real estate all thrive when the economy is less than thriving. You will have the option of saving yourself and possibly others from serious financial difficulties if you know about these types of deals.

3. You will not need lots of money to be a successful real estate investor. You can succeed in real estate investing no matter how much money you have. There are a lot of deals that you can do with other people’s money. Private lenders will lend you their money if they think you are a good investment. The best way to be a good investment is to know as much as possible about real estate investing. This will help you show people that you are a good investment if they have the money to help you with real estate investing but they do not know how to use it.

A good deal of wealth can be generated with real estate investing. You will be able to create an income no matter what the economy. Using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to create success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

It is likely that you think of a number of things when you hear the words virtual real estate investing. Depending on how familiar you are with real estate investing already, you might think of hard money lenders or real estate portfolios and real estate retirement plans, or you might focus on short sales, bulk reo investing and virtual real estate investing. Likely you also wonder how these things will factor into your life as a real estate investor in the current economy.

There is a lot of information out there on real estate investing. Knowing the basics of real estate investing education is a good way to get the most out of every lesson. Short sales, bulk reo sales, virtual real estate and general real estate investor abilities all are improved by knowing some basics of real estate investing. Here are three main real estate investing concepts that many experts do not even know:

1. Real estate investing education always yields positive. Each real estate deal can represent thousands of dollars in potential wealth. Knowing how to get that wealth is the key to success. Learning as much as possible about real estate will increase your odds of success whenever you do a real estate deal. Implementation of your small educational investments yields big results.

2. You can succeed in real estate investing regardless of the state of the economy. Often people think that you can only be a success in real estate when the economy is good. Actually a poor economy is not a bad economy for real estate investors. Likely you will be able to find properties at deep discounts. Additionally, you may find deals that would not exist in a booming economy. Real estate investing may also turn the tide for a poor economy. Short sales, bulk reo sales and virtual real estate all can thrive when the economy is not. You can save yourself and others from major financial woes if you know how to do these deals.

3. A lot of money is not vital to your success as a real estate investor. You can succeed in real estate investing no matter how much money you have. There are lots of deals that you can use other people’s money to do. Private lenders will lend you their money if they think you are a good investment. The best way to look like a solid investment is to have an in-depth knowledge of real estate investing. This will help you represent yourself as a good investment to private lenders who do not know how to make money in real estate investing.

Real estate investing is a great way to create a good amount of wealth. You will be able to create an income no matter what the economy. Using a knowledge base of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to make success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.

It is likely that you think of a number of things when you hear the words virtual real estate investing. You might immediately leap to real estate investing being real estate portfolios and real estate retirement plans and hard money lenders or you may think instead of short sales, bulk reo investing and virtual real estate investing. You probably also wonder how these things play out in real estate investors life in the current economy.

You will need to know a lot about real estate investing. The best way to get the most out of your real estate investing education is to be familiar with some basic information ahead of time. Whether your target is short sales, bulk reo sales, virtual real estate or improving real estate investor abilities, you need to know some real estate investing basics. Here are three main real estate investing concepts that many experts do not even know:

1. You always will get a positive result from investing in real estate investing education. In any real estate deal, there will be thousands of dollars in potential wealth. Understanding how to get that wealth will be the key to your success. When you know about real estate your odds of success increase with each real estate deal. Small investments in education yield big results upon implementation.

2. You can succeed in real estate investing regardless of the state of the economy. Lots of people believe that real estate success is only possible in a booming economy. In fact a bad economy is not a bad economy for real estate investors. You will likely find properties that you can buy at deep discounts. You might also find deals that simply would not exist in a booming economy. Real estate investing often is what turns the tide for poor economies. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. You will be able to save yourself and others from serious financial difficulties if you know how to do these deals.

3. A lot of money is not vital to your success as a real estate investor. You can succeed in the real estate investing arena no matter how much money you are working with. Many types of deals enable you to use other people’s money to do them. If you appear to be a solid investment you may be able to use a private lender’s money. The best way to look like a solid investment is to have an in-depth knowledge of real estate investing. This will enable you to show people who have money for real estate investing but may not know how to use it that you are a good investment.

Real estate investing is a great way to generate wealth. You will have the ability to create income in any economy. Using a knowledge base of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to make success for yourself. Knowing the basics of real estate investing will help you succeed as a real estate investor. Knowing some real estate investing basics (beyond what older gurus like Robert Allen teach) and applying them will help you succeed as a real estate investor.

Great real estate investing resources are available at RealEstate.BryanEllis.com.