It is a pretty simple strategy that involves posting unique and quality content articles of the same kind on different web 2.0 sites like Blogger, Wordpress, Digg etc and linking them with one another to form a “link wheel” and then linking this wheel to your main site. Target a single keyword. The main site or the “focus hub” becomes the center of the wheel and this could be a particular page you want to promote on the internet, thus becoming your money making site. Once the wheel is formed, powerful backlinks to the money site can be created.
It is important to have 50 or more web 2.0 sites in your link wheel. The keyword target should be powerful enough to get at least a couple of backlinks from each of the web 2.0 sites in order to bring success to your link wheel. Google and other major search engines prefer this type of linking as it looks natural. It is important to note that a website that has unique and fresh high quality content will automatically receive a large amount of links.

Content has to be interesting enough for the reader to want to pursue the topic and click on the backlink to your main site. It is necessary to submit the RSS feed of your web 2.0 sites to the RSS directories once the articles have been published. It is also advisable to add social bookmarks to increase traffic to your website and improve the backlinks.

Your article is the main tool in your link wheel and therefore it is obvious that you need to make sure that the article has interesting content that will captivate the reader. Provide the URL at the end of every article, linking to the next web 2.0 site so that readers will be prompted to visit that site. The more articles you post, the more backlinks you will generate.

A startling 65-75% of Internet searches never bother to look beyond the first page of the results! Imagine what impact this information will have when you are making your website to market your products online. If your website doesn’t appear on the first page of search results for specific keywords related to your business or products, then the majority of the incoming traffic looking for products like the ones you sell will be directed somewhere else, in practical terms lost.

Since everyone today understands the importance of traffic, which some claim to be the backbone of a website, the million dollar question is what to do to get to your website appearing in the top few names of the searches in the search engines.

Here is where the buzz word come in called SEO’s which stand for search engine optimization strategies. While there are scores of strategies doing the rounds and the measure of their effectiveness yet not established, it is always safer to go with the ones which have provided optimal results. One such strategy is the link wheel strategy. The sole purpose of this strategy is to increase the rankings of the website by building a wheel around them.

Let’s now understand what a link wheel actually is.

What is a Link Wheel?

In simple terms, a link wheel is a series of web properties that link directly to the desired website as well as interlinking to one another. For example, website X has a link to website Y as well as to your website. Website Y then links to Website Z and also back to your website as well. The last website in the wheel points back to Website X (and to your website). By using this strategy, you are not only building links directly to your website, but also to each of the other properties.

Link wheel strategy is an improvisation over reciprocal, two-way and multi-way linking. In fact it can be considered as an advanced version of multi-way linking. In practice a link wheel is a set of six web 2.0 properties interlinked in a wheel structure, all promoting a page on the web which lies at the heart of the wheel. So in this structure we have six properties around the core with each having a distinct link to the core. There are a lot of ways to accomplish what has been described above. The core could be any webpage that is required to be promoted; we could further enhance the structure by building a wheel around each of its properties i.e. nesting of link wheels can be done to gain greater efficiency.

For the link wheel strategy to be efficient all the websites/web 2.0 properties involved in the Link Wheel need to have a page rank equal to or greater than 5, as only then it will result in they being able to push up the required keyword or the key phrase in search engines which may be a webpage or again a web 2.0 property. As the number of links that point to the main website increases, the number of times the keyword gets caught by the search engine also increases and this in turn results in helping to increase the page rank of the website.

Link building is a major factor to be considered while increasing the traffic for your website. Make sure that that the link building for your website is good enough to attract high traffic for the website. Link wheel is one of the best methods to increase the traffic of your websites by just providing the back links. You can select different websites like yola, facebook, myspace, squidoo, wordpress, blogger etc and add the link to your website along with the relevant keywords and phrases. Then all you need to do is to post several articles on these websites using the keywords. Keywords are another major factor which is to be considered while link building and link wheel. If you’re looking for the best way to increase the traffic then you need to create a big wheel that may link to your website. This method is called as link wheel because the websites are linked like a wheel to increase the traffic and rating. Keywords are common used words that people use to search for a related content.

There are plenty of web based tools that helps the writer to find the best keywords, some of the tools go one step further and tell the writer. This will increase the traffic to the website. It is always a good habit to keep track of the competitors, this will not only help to compete hard but also will push people towards innovating new things to beat the competition. There are several techniques of link building which when followed can increase your rank of your website. The two major techniques are the white hat SEO method and black hat SEO method. White hat SEO method is the most preferred for increasing the traffic rank of your website with the help of link wheel. Instead of having similar titles to all the content in the website, it is good to have unique titles for different contents in the website. This will help the search engines identify the website more, which will increase the visibility of the website. Even if an image is going to be posted in a website, it is good to have relevant keywords in it too. This will increase the visibility of the website when a user tries to search for an image with relevant keyword.

Understanding the nature of the website and developing a design related to it will increase the ranking of the website. Recognition is important irrespective of the work one does; the same will apply to the websites too. Hence white hat SEO method can be used along with link wheel method for effectively running a successful website.

Here is a step by step look at how you can get your link wheel up and running.

To start with, write articles that are unique and have fresh content. So what you would need is one unique article for each of the web 2.0 sites you wish to post your articles to~0 sites you wish to post your articles to~0 sites you wish to post your articles to~0 sites you wish to post your articles to~0 sites you wish to post your articles to~0 sites you wish to post your articles to}. Remember to add pictures and videos to each post if possible. Keywords are important so make sure you use them as anchor text inside all the articles on the wheel. Your articles need to be indexed properly, so an effective link building campaign will boost your wheel. Adding RSS feeds from each web 2.0 site and submitting them to RSS ping services will keep your link wheel updated. If you can use a backlink building software, it will build backlinks for each and every web 2.0 site. Building a subwheel, where you can make one of the web 2.0 sites the hub and then start another link wheel, will increase your search engine rankings dramatically.

It is important that your main website or ‘hub’ in the link wheel does not have the same content. Each link wheel needs to target one keyword and the titles and tags should be optimized accordingly with one keyword per link wheel. You will eventually have different accounts on different web 2.0 sites so make sure you organize the accounts well. Use software that can do that automatically for you, each time you need to build a link wheel. Don’t mix the accounts and stray outside your niche.

One rule that you need to make sure you follow is that the IP addresses of the sites linking to your main site are all unique. Search engines like Google penalize sites with similar IP addresses linking together to a main website. Another thing is to ensure that the content on all the sites are related to your main site. Moreover, do not link back to the site that links to you. Some sites such as Zimbio, have a ‘nofollow’ tag on the links you put there, so make sure to use sites that do not have the ‘nofollow’ tag, otherwise your links would be useless in terms of ranking.