During a recession like this, discovering how to make more money is always the most rewarding experience for experienced manager.

How does this happen? Low and behold, it really should not be any surprise that one of the best ways that is discovered for the manager to change for the better is to publish and market a book and become a bestselling author.

Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you recognition and help your business draw ever increasing numbers of clients And if those are your only goals, then the sooner you publish and market a book, the better. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says top business coach DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, more money, and a passive income far in excessive of what the book alone would have earned.

DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Getting busy and starting to write and market a book that has a business created as an integral part of it, is critical.

There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.

However, there are several less known features you should add to expand the marketability of your book. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.

Feature 1 – Choose a powerful theme and build it out. Your book needs an exciting, attention-grabbing title. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.

Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Important resources, specific examples, strategies, tips, and insider secrets, whether they be from you or someone else.

Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. Your book will have greater authority by including interviews and endorsements from experts.

Feature 5 – List all of the people and organizations who helped in creating the book. You can also try to find a company to cover the costs in return for notable attention in your book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Add an index so that your book is easier to read and use. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.

Extra Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.

ACTION STEP:

The more features above you can add to your book, the easier it will be to market and promote. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.

If you need help to learn more about write and market a book that produces revenue and becomes a bestseller, then you must use the formula that top authors use to successfully hit that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park