Often we hear…. I’ve got lots of chickens, but no eggs.
Marketing translation: I’ve got my marketing(aka chickens) working, but no buyers(aka eggs)!

So, what’s the answer?

Right now, today, it’s not all about leads. That’s right. In this market, it’s all about exposure, visibility and positioning yourself to be found when the chance comes along.

“Luck is the skill to place yourself in the path of opportunity so it SLAMS right into you”.
Use this definition and you’ll bring about positive change.

Ok, I know. The problem is, “I need more leads to sell more real estate to make more money.” Therefore, many of you are highly focused on something that’s assured to disappoint you; lots of leads.

Today, many of you already know you can’t even buy good Leads. Many have tried. I’ve heard the stories. Most, if not all of these purchased leads are miserable and a useless waste of time.

Why is that? Because the true real estate buyers are now too few and far too smart for the trickery of a few years ago. So guess who’s left that makes up most of the purchased leads? The true buyers only sign up for things that offer a clear value. Or they are compelled by a property of real interest and want to receive detailed information. Savvy buyers are rarely going to allow their contact information to end up on a mailing list or call list.

What can we learn and do during these times to maximize our chances to make a sale?

a good Formula …. apply patience (both emotional and financial), use your tools for analysis to see where real estate is selling, refocus marketing where buying is occurring, adjust your plan for new focus, cheerfully accept change

To make more sales, let’s put this simple formula above to work

patience – it’s gambling to just pull the plug on this marketing or that marketing in an effort to cut costs.

How do you decide?  Use a test.

Test your marketing –  when a product or service demonstrates the ability to regularly put you and your inventory in front of lots of real estate searchers, it passes the first test of, “what do I keep”.  Finally, this product or service must be affordable. It must fit your marketing budget to pass the final test. If not, forget it. Go find a product or service that “passes the first test” and  you can afford.

If you are not getting leads, and your marketing passes both of these tests, it’s not the marketing. It’s something else and we’ll take a look at what you might want to change.

use your tools, analyze and refocus - market, or fish where the most fish are biting

1. Use your tools (MLS, Title Marketing Manager/Rep and others) to determine where the sales are happening.
2. Geographically speaking, sales are not equally spread among all cities, subdivisions, communities, property types and price point. For example:  Condos vs Homes, Mesa AZ vs Scottsdale AZ, $125,000 sale price vs $650,000 sale price.
3. Narrow down the price point for those sold properties that are the main section of the “bell curve”. Eliminate areas and prices that are on either side of the curve.
4. Get specific – marketing to communities and cities by using the words that buyers use to search that specific area using Google, Yahoo, BING, craigslist… this is called Search Engine Marketing or SEM. It requires knowing and USING those search words (aka – keywords) that will match with that buyer so you are found in their search results. This is SEO!
5. It’s a numbers game. So, offer to help with marketing other agents listings in or outside of your office into the marketing services or products that have “passed the tests”.
6. Listings Agents, you must STOP and THINK… many of your fellow agents are willing to spend time and money to help market your listings for you. This is exactly what you want when you place your listing into MLS…. you want them to “go out and find and bring the buyer side to the sale so you can both split a commission”. Therefore, when Agents ask to help market your listings, say YES!

adjust your marketing plan – use the right bait with lots of poles in the water to attract the fish you have found

1. Marketing is exposing on highly visible services, our best inventory that is priced right, desirable  location, good condition so you and your inventory are in front of the prospects. That’s it!
2. If you have these services in place with plenty of the above inventory offered,  patience will produce the sales.

cheerfully accept market change – like it or not…believe it or not… you do attract what you think about and talk about

1. Think of the down market prices as an opportunity to buy low and sell in the middle or even sell high, one day.
2. Talk about the lowest interest rates in decades
3. Write blog posts about investing in Student Housing near Universities and large hospitals where temporary housing is in demand.
4. Give of your time that may be more available right now to organizations that need your help and watch how that deed of goodness will return opportunities that would have been otherwise missed.
5. Think of being and doing all things with acceptance, joy or with enthusiasm.

Oh! The Chicken or the Egg? Scientist in England say they now know it was the chicken. Google it!  Either way, our marketing produces the exposure to crack those sales..

View this current Video of “How we get you FOUND to Grow your Business”

Visit our Real Estate Marketing Support Center – a Knowledge Base and Questions Answers System -

View Real Estate Marketing Videos “How To” files on help using features of PropertyNut.Com
Video Library includes:
- How To create a Craigslist HTML Flyer to Post
- Create SEO (search engine optimized) Listings
and many more Real Estate Agent help with marketing on Google, Yahoo, BING, craigslist to help Buyers and Renters FIND you.

DownLoad the Jump Start Guide and See how easy this is. Click to Download this FREE Guide NOW

Here what you GET with IDX from flexmls:
• Great NEW Lead Features – Turn VISITORS into CLIENTS Fast
• Quickly build “Search Links” on your Website for buyers to see any search result desired with just a CLICK
• This IDX is SO simple anyone can ADD the flexMLS full featured search to ANY Website
• flexmls IDX Web searching is the only IDX search that is LIVE, in real time, and uses all appropriate forms of Active status (e.g. AWC, etc.).
• The ONLY IDX or MLS FEED that offers the COMPARE Feature
• On your Website, the Actual LIVE System the Agents USE to Search flexMLS
• Auto Create a Buyer Portal Feature when Visitors add an account with you

• The LOWEST PRICE of ALL FULL IDX Solutions offered in the Area

More Question about this Great feature to add to your Website for for property searchers?
Call Brett Woolley at 480.236.2735 or email Brett at brettw76@cox.net

More Information of Getting Buyers and Renters from PropertyNut.Com?
Call Agent Services 7 days a week 480.980.3881 Local
or Out of Arizona call Toll FREE 888.825.8503

Real Estate Agent can be fish out of water dealing with Internet Marketing

Ever just want to say “nuts” to all the Internet stuff required to sell real estate?

It’s OK!  80% of the Agents out there feel that way, and tell us;

“I want someone TO DO 95% of my Online Marketing for me”
“I don’t want to manage a Website but am told I need one; do I?”
“I need a proven service that will get me leads”
“I’m on a MAJOR Budget and as tight as bark on a tree”

Well just in the nick of time, it’s PropertyNut to the RESCUE!

What makes PropertyNut different is WE DO IT ALL for one low price.

For those Agents that don’t want to deal with an Agent Website, no problem.
You can now get your Listings found online with your PropertyNut Agent Page
.
This is a mini website that is setup FOR YOU with your name and only your listings that we call the Agent Page.
This Agent Page gets automatically updated as your listings are posted or removed. PropertyNut markets this page to buyers which displays all your Listings along with your contact information which generates calls and leads.
PropertyNut provides you with a LINK to this Agent Page;  your personalized webpage to provide a way to help buyers or sellers see ONLY your listings offered.

And now, the rest of the story…..

Once posted into PropertyNut, all Listings are placed on the top real estate syndication websites to increase exposure to buyers or renters. Each Link when clicked displays
your photos and full details to generate the leads that only you receive.

We do it all, Soup to Nuts.

SEO and SEM Search Engine Optimization. Now, we all know that loose lips sink ships so we can’t tell all our secrets of how we do it, but we can show you Agents and their Listings on Page 1 of Google
and other Search Engines. All Listings are submitted to the most utilized search engines; Google, BING, Yahoo, AOL and others.

What matters is where the rubber hits the road and all PropertyNut roads lead back to you! ALL Links we post for Agents Listing onto Search Engines or website
ONLY click through to your Full Page Listing or to your Agent Page  filled with Listings. This is not true for many others out there, so know what you’re getting.

So, here’s the Price of Poker

All inclusive Marketing Services are $39.99 monthly
Posting and SEO Keyword research service is a $10 onetime per listing fee
The PropertyNut Marketing Team will do all the work of Posting your listing from your MLS to PropertyNut.Com.
This team will research the best Keywords for your Listings. Once posted, your listing will Match with what a buyer uses to search for that specific property. This gets the quality Agent leads.

Time is Money. What’s your time worth? Delegate this task to professionals and Get it DONE. It’s Smart Business to leverage low cost proven services to do the work for you. Call us for more information

or sign up today.

the POST has easy to understand "Agent Speak" ways to get the Agent and their Listings Found on the Internet

I shared this email with a few Real Estate Agents connected to me in my LinkedIN account. This is just too easy to do and worth yet another commission check for those that do this simple stuff.

“Link to your Agent Listings Page”, it Makes Money and there’s nothing to it.

I’m sharing a quick and easy success story that every Agent on PropertyNut can duplicate; it just might be what you were looking for.

An Agent placed their PropertyNut Agent Page Link   (example)   http://PropertyNut.Com/DeanOuellette in an email to a client looking for a rental. A few days later a buyer called interested in a property she had found that he had listed. Thankfully the Agent remembered to ask where she saw it. She told the Agent a friend forwarded an email regarding a condo she was renting in Arizona for the winter. The email was from the PropertyNut Agent with the Agent Page Link in the email. The buyer clicked through to the Agents Page and is now coming down from Idaho to see homes and condos near ASU University Campus in Tempe AZ the Town Place Condos for sale. She is buying this property as an investment for rent as student housing.

Please put your Agent Page Link everywhere you can; your BLOG, home page of your website, linkedin, and so on to help us help you get that next buyer.   – HeadNut