This can be an exclusive story, researched and written by Eric Van Buskirk
Is it potential that MarkMonitor, Inc, who call themselves “a global leader within the quick-growing market for online corporate identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.web in order to rank high in the search engines? You decide. MarkMonitor owns the domain name timeinc.net, a web site with a homepage that re-directs to the main Time.com site. So it would seem they are running this web site on behalf of TimeWarner.
If you attend the timeinc web site and view some of the supply code of the pages, you will find error pages that have links below a picture map at the underside of the page, links that are hidden from viewers and added to extend the search engine ranking of alternative Time Warner properties. This link-hiding observe is typically known as “Black Hat” SEO.
An image map tells the browser how to show an image. That’s it’s only purpose. But, some of the pages on timeinc.internet have links hidden to viewers next to the image maps. If one views the supply of sub domains such as img.timeinc.internet or i.timeinc.web, it’s apparent there are four links to different TimeWarner properties:
Did MarkMonitor,inc, an enormous company and a real leader in “defending whole names” on-line get this domain, redirect the traffic to Time.com and realize places to cover links to other Time websites out of pure altruism? It’s potential, but onerous to believe. It ought to be noted that there are very necessary subscription pages on different sub domains of timeinc. This is not a website that was cast away and has no value for linking.
If MarkMonitor purposefully hid links as it would seem, altruism towards Time appears an unlikely motive.
There’s an increasingly fine line with what is acceptable and what’s not for search engine optimization. At ClickStream, we believe the last group that needs to employ sneaky techniques to rank high are fortune five hundred companies. In essence, these corporations are those that have whole “rings” of websites. Nevertheless, search engines can ban individuals that make multiple sites for the purpose of linking to every other and creating a link circle.
Time should be ready to link during a circle with its varied media companies. Which will seem an unfair advantage, but they’re separate entities that have the identical parent company. What certainly appears unfair is for them to take any advantage of the circular linking by hiding links that solely the search engines can see.
The recent storm has just missed out the BMW being aloof from the Google search engine pages. BMW’s German web site was found using “doorway pages” to create traffic and rank for their site. Google was in a position to document that BMW’s German web site used the search results to urge a prime ranking if people explore for “used car.” Looking for BMW Germany will bring no results. BMW.ge was well ranked but it dropped utterly out of the Google index during a matter of two days.
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