Several times, a web site gets terribly massive and its ability to rank well in competitive markets decreases in part as a result of of the size of the site. While we in the business understand that content is king, additional often than not it’s a combination of content and effective site structure that can ultimately help your pages rank.

In this text I study the way to most effectively structure your site to require advantage of this.

I scan this nice article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and whereas it will a good job of explaining what content layering is, I feel it could be improved just a very little bit.

I am not saying it is wrong in any way. In fact the tactic outlined can be terribly effective for a tiny to medium sized web site, but I have conjointly found another method to prepare your website which will be additional effective if done properly.

In the article, it explains how you employ layers to prepare your site. Now we have a tendency to’re not talking regarding CSS layering or anything like that. It’s more of a website structure issue than anything.

In step with the article, one will layer their web site through the use of sub-folders. By making layers of sub-folders and then placing all connected content at intervals that sub-folder you’ll layer your website to assist specific sections of it rank higher.

This is a great manner to arrange a smaller site because it allows you to position topical pages along, and promote links among the pages to assist improve overall positioning of those sections.

Additional, it helps scale back the dilution issue usually felt by sites that try to hide multiple topics during a flat file structure.

For instance, if you sell widgets you’ll organize the sections by some common component, such as color. That manner your web site may be: http://widgetts.com/blue/page1.html and every one blue widget pages would go into this sub-folder. You’d then organize all alternative sub-folders in an exceedingly similar style.

Like I said, I assume this can be a very effective strategy for a smaller or medium site. There would be a a lot of greater likelihood of blue widgets ranking highly in an exceedingly structure like this.

But, I feel that for larger sites there’s a good additional effective method to organize your content.

Through the use of sub-domains one could additional organize this content. This would build it even more relevant to search queries and a lot of seemingly to rank. If one sold a larger selection of widgets nonetheless still wanted to arrange them by color then the structure of the positioning would be: http://blue.widgetts.com and all web site content relating to blue widgets would appear among this sub-domain.

The reason I say sub-domains would be a lot of effective is as a result of search engines tend to treat a sub-domain as its own site. In other words, an enquiry engine sees http://blue.widgetts.com and http://widgetts.com as essentially two different sites.

Remember that such a method is of the foremost benefit to larger sites. If you do not have a large website, or do not foresee your website growing to become a massive web site then I wouldn’t advocate the sub-domain layering tactic.

This is as a result of, as I’ve said, the search engines will treat your sub-domain as a distinctive site. So if you’ve solely got ten or 15 or maybe fifty pages in your sub-domain, possibilities are it won’t rank as competitively as it would have as a sub-folder of a larger site.

Currently, to form your content even a lot of competitive, why not mix these 2 strategies – use a sub-domain and sub-folders to supply you even a lot of management in website organization also an even bigger probability of ranking.

This is often as a result of the broader sub-domain can rank competitively for the broader terms while the sub-folder content can rank competitively for the less broad, a lot of specific terms.

What you’re doing by combining the 2 methods is getting more bang for your buck. This is often because you’re covering additional space on the internet, allowing your website to rank for each broad and specific terms.

Then, with some good strategic interlinking you may be able to even any promote the broad areas of your website by linking all your internal pages to the pages higher than it.

While I am not entirely dismissing the layered content theory presented higher than, I am saying contemplate your situation. If your site is a smaller web site, by all suggests that use the layered content approach. If it’s larger then use the sub-domain approach.

Conjointly remember that there might be multiple ways in which to arrange the identical content.

As an example, additionally to organizing your sub-domains or sub-folders by color within the widget example, also contemplate organizing them by features. This way, a chosen widget could be linked to from multiple connected categories.

Not only that but you have currently bulked up your website with a bunch of additional pages. These new pages are needed to assist produce the sub-domains and navigation needed to drive visitors to the individual widget pages.

This sort of multi-category linking is common among many large sites. One sensible example is Ebay. It organizes its high auctions into sub-domains like antiques, art, autos and clothing. Then, within the categories the sub-folder structure is used to more section the site.

In conclusion, if you’ve got been trying for a means to most effectively organize your site while serving to to enhance rankings, take into account these options. Through the employment of sub-folders, sub-domains or a mix of both you’ll be able to effectively organize your web site, section your merchandise and target searchers more effectively.

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