Several times, a web site gets very large and its ability to rank well in competitive markets decreases in part as a result of of the scale of the site. While we in the business know that content is king, a lot of usually than not it is a mixture of content and effective website structure that will ultimately facilitate your pages rank.
In this text I look at the way to most effectively structure your web site to require advantage of this.
I scan this nice article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and whereas it does a good job of explaining what content layering is, I feel it may be improved simply a little bit.
I’m not saying it is wrong in any way. In fact the tactic made public will be very effective for a tiny to medium sized site, however I have additionally found another manner to prepare your web site which will be more effective if done properly.
Within the article, it explains how you use layers to organize your site. Now we have a tendency to’re not talking concerning CSS layering or anything like that. It’s more of a website structure issue than anything.
In line with the article, one can layer their web site through the employment of sub-folders. By making layers of sub-folders and then inserting all related content at intervals that sub-folder you can layer your site to assist specific sections of it rank higher.
This is often a nice manner to prepare a smaller website because it permits you to place topical pages together, and promote links at intervals the pages to assist improve overall positioning of these sections.
Additional, it helps reduce the dilution factor usually felt by sites that attempt to hide multiple topics in an exceedingly flat file structure.
For instance, if you sell widgets you’ll organize the sections by some common component, like color. That method your web site could be: http://widgetts.com/blue/page1.html and every one blue widget pages would go into this sub-folder. You’d then organize all alternative sub-folders in a similar style.
Like I said, I think this can be a very effective strategy for a smaller or medium site. There would be a a lot of bigger likelihood of blue widgets ranking highly during a structure like this.
However, I feel that for larger sites there is a good additional effective manner to organize your content.
Through the utilization of sub-domains one may more organize this content. This may create it even additional relevant to go looking queries and more possible to rank. If one sold a larger selection of widgets nonetheless still wanted to organize them by color then the structure of the positioning would be: http://blue.widgetts.com and every one web site content referring to blue widgets would appear among this sub-domain.
The reason I say sub-domains would be additional effective is as a result of search engines tend to treat a sub-domain as its own site. In other words, an enquiry engine sees http://blue.widgetts.com and http://widgetts.com as essentially 2 completely different sites.
Remember that such a technique is of the foremost profit to larger sites. If you don’t have a large web site, or don’t foresee your website growing to become a large web site then I would not recommend the sub-domain layering tactic.
This is often as a result of, as I’ve said, the search engines will treat your sub-domain as a distinctive site. Therefore if you’ve only got ten or 15 or perhaps 50 pages in your sub-domain, probabilities are it will not rank as competitively as it’d have as a sub-folder of a bigger site.
Now, to form your content even a lot of competitive, why not combine these two strategies – use a sub-domain and sub-folders to supply you even more control in site organization furthermore an even bigger probability of ranking.
This is often as a result of the broader sub-domain can rank competitively for the broader terms whereas the sub-folder content will rank competitively for the less broad, more specific terms.
What you’re doing by combining the two methods is getting additional bang for your buck. This can be as a result of you’re covering more area on the net, allowing your website to rank for both broad and specific terms.
Then, with some smart strategic interlinking you’ll be ready to even more promote the broad areas of your site by linking all your internal pages to the pages on top of it.
Whereas I am not entirely dismissing the layered content theory presented on top of, I’m saying take into account your situation. If your website is a smaller website, by all means that use the layered content approach. If it’s larger then use the sub-domain approach.
Conjointly remember that there may be multiple ways that to organize the same content.
For instance, in addition to organizing your sub-domains or sub-folders by color in the widget example, additionally think about organizing them by features. This method, a chosen widget might be linked to from multiple related categories.
Not only that however you’ve got currently bulked up your web site with a bunch of further pages. These new pages are needed to help produce the sub-domains and navigation required to drive guests to the individual widget pages.
This kind of multi-category linking is common among many massive sites. One sensible example is Ebay. It organizes its prime auctions into sub-domains like antiques, art, autos and clothing. Then, within the categories the sub-folder structure is employed to more section the site.
In conclusion, if you’ve got been looking for a approach to most effectively organize your site whereas serving to to improve rankings, consider these options. Through the employment of sub-folders, sub-domains or a mixture of both you’ll effectively organize your web site, segment your merchandise and target searchers a lot of effectively.
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