It is a lot of than a year currently since I concluded that Search Engine Optimization (SEO) was, or was soon going to become, a waste of time. I had already, 6 months before then, said farewell to spending an hour every day working on obtaining reciprocal links.
What led, at the time, to what many would have said were terribly rash moves? After all, reciprocal linking was still being expounded, by all and varied, as an important method to induce a smart ranking, and also the software tools were being actively marketed still. Search engine positioning software was still being heavily marketed and remains these days; keyword density was a buzz term being branded around as if it were a vital science to be practised by all sensible SEO aware webmasters.
What I did was to travel back to promoting basics. I had received my selling training back within the 1980′s and had practical promoting experience with my very own business from the mid 1990′s. I was not born into net promoting alone, thus may still see outside the blinkers and the hype.
A very basic however important facet of selling is to know your market place. When it comes to search engine rankings, then clearly a serious part of that market was the main search engines, Google, Yahoo and MSN, with Google being the clear leader then, and a year later today.
I began to assume 18 months ago that as so much as reciprocal linking went, it had been turning into a spammers’ zone. Surely, I argued with myself, Google didn’t really want to rank a web website highly simply as a result of the internet master had the tools and the time to chase around getting reciprocal links? It simply failed to create sense. And the identical was true of buying links. Why ought to a internet web site rank highly as a result of they need splashed out on shopping for links?
What Google, and also the others, extremely wanted was to rank the best web sites for a specific search term, and it seemed solely a matter of time before they sniffed out and extinguished the abuses such as blatantly artificial link building, Blog spam, scraping and extreme SEO’ing.
A year ago, I started 2 new web sites without any real thought of SEO. As a author, I used to be happy to strive to provide what search engines wanted: original content on what individuals were looking for. While I did provide title and outline tags, everything else was simply written on a drift basis. The keyword phrase for any page would come back out in the natural flow. I might simply write to my heart’s content while not using any tools checking keyword density.
The primary of those new web sites thirteen months ago was in the self improvement niche, which is extremely competitive. I was expecting to be “Sandboxed” by Google as a result of of that, and therefore it proved. However I just kept plugging away, sticking to my no-SEO principle. Of course, none of us outside Google knows for sure if there’s such a issue as a sandbox, but there is undoubtedly a waiting time before a new site is thrown totally into the ranking melting pot.
In the self improvement case, the last Google update saw my site emerge from the sandbox after regarding twelve months. Thus, finally, I used to be in a position see whether my no SEO approach was to yield any positive results. Thankfully, some high rankings were immediately apparent, including some #1 positions. On one of these terms, Yahoo followed a few weeks later to the #1 position, while the location was #2 (currently one) at MSN.
Currently, this can be early days for that individual web site, and there is much to try to to to induce additional high rankings. However, I’m assured that SEO is infinitely a lot of straightforward than some specialists, particularly those selling ranking tools, tend to possess you believe.
Since I started that particular website, I’ve got solely created one major change, and that is convert all my internet sites to CSS. Providing a content rich website that is easy to crawl for search engine robots is the foremost vital aspect of the new, simplified SEO. In fact, following Google’s recommendation to webmasters is concerning all you would like to try to to, and that is free.
Of course, those with software product to peddle can argue that I could do even higher with their software. However if Google decides to blacklist that software as a manipulating tool, then all my hard work could be undone. Thus I will leave the others to chase shadows with ranking software, and simply relish writing content. When all, that is what basic marketing told me to do.
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