The primary step to developing any search engine optimization effort is picking keywords. The overall consensus is pick keywords with solid amounts of traffic and no less than competition. At the chance of being laughed off the Net, here’s a completely different view.
Going Big…Going VERY Huge
Should you are doing analysis to spot keywords receiving tons of traffic? Absolutely. Of this cluster, ought to you establish the keywords with all-time low quantity of competition? Once more, yes. When all, who would be foolish enough to strive to attack keywords with some million competing sites? Well, me for one.
People that choose a keyword phrase like “for sale by owner” [two million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those people that are within the business for it slow, this bias deserves some reconsideration. The motivation is greed…pure and easy greed.
Seo greed is arises when one achieves prime listings in Google, Yahoo and MSN for a site. Using the instance above, assume the shopper is a car-listing web site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?
When a few weeks, you begin thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of fixing the site, but the anchor text in links and so on is already set. In the tip, you’re feeling dissatisfied because you want a lot of, damn it!
A Completely different Approach
Okay, I’m not advocating you throw competition analysis out the window. You ought to completely realize keywords that have solid traffic and low competition. If nothing else, you would like short-term carrots to keep you motivated. That being said, you must additionally arrange for the inherent evil greed in your twisted very little seo soul. Don’t even try to deny it.
Here it comes…
I am advocating you choose keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.
Throwing caution to the wind, I’m even going to argue that…[drum roll]…you think about one-word keywords! I recognize… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. After you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?
Putting it all together, my theory is this. Identify the low competition keywords, optimize your website and so on. Simply make certain you furthermore mght throw some “wishful thinking” keywords. If the optimized website survives for 3 or four years, you may just be thankful you did.
I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed range 1 with a page rank of eight and 67 thousand back links on Google.
Ha! Expedia I mock thee!
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