SEO is all about growing the search visibility of your website, but just like everything else, a lot of people have been burnt by SEO. This is because SEO is still a new term and not a lot of people are up to knowledge with it, so they do not know what to look out for. Below is what a lot of people pay money for and get burned-over.
Search Submissions
There is really no need to submit to search engines any longer, they are able to crawl and index the entire web. Companies that promise to submit your site to search engines on a monthly basis should be steered clear of, merely because this is in all likelihood what they will forever do which will not help your rankings.
FFA
Free for all pages used to work great when the search engines were in their babyhood, but all of these links are now degraded and will in all likelihood not help you in the slightest.
Directory Submission
Again another technique that has been degraded by the major search engines, directory submission can now be done using several tools in no time at all, so an SEO company charging a fortune for thousands of directory submissions is in all likelihood not going to get you cracking rankings.
Keyword Stuffing
There are some SEO companies that actually do things to hurt your website, things that could get you penalized by the search engines, this includes major keyword stuffing your Meta and your content or making the content inconspicuous by hiding it behind a back round colour.
Make no mistake SEO is absolutely essential for any online business; it’s all about filtering out the bad and leaving the good to optimize your site.
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