Therefore you’ve engineered your website, you know what keywords you want to target (i.e. what words your customers are looking for), and you’re prepared to jot down your copy. You’ve been told that you must use your keywords frequently thus that you simply seem in search results for those words. However what does “frequently” mean?
How several times ought to you utilize your primary keyword? This case study helps answer that question.
Some background on ”Keyword Density”
So as to understand optimum keyword usage, we 1st would like to have some means of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually known as density. Keyword density is a live of the amount of times your keyword appears on a page expressed as a proportion of the total wordcount of that page. For instance, if your page has 100 words, and your keyword phrase seems 5 times, its density is five%. Thus when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)
But, there is another, a lot of complicated measure of keyword density which takes into consideration the text elements in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this live, you don’t simply count the words your visitor sees; you also count the words in your meta tags. As an example, if you have a hundred words on your home page, ten words in your Title tag, twenty words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is one hundred + 10 + twenty + seventy + ten = 210. Similarly, when counting keywords, you don’t simply add up the amount of times a visitor can see your keyword, you also count the quantity of times that keyword seems in your meta tags. For instance, if your keyword appears five times in the house page copy, 3 times in the Title tag, five times within the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + five + 30 + 2 = 45. Therefore with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is additional relevant as the search engines live density during this fashion. (TIP: You can automatically check the keyword density of your page using this a lot of advanced live at GoRank.com.)
As you’ll see, you would like to be terribly awake to that measure you’re talking about once you’re talking “keyword density”. However let me reiterate; mostly when people talk about keyword density, they’re talking the straightforward measure.
What is the optimum keyword density
And now down to business… What keyword density (of either kind) should you be targeting on your web site?
There’s a ton of dialogue surrounding this issue because the search engine corporations don’t disclose the small print of their algorithms (as that may permit folks to abuse the system). Instead, people working within the SEO world are left to work it out primarily based on their experience.
A recent article by respected SEO and Blog knowledgeable, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of larger than 2% as spam. It was this article that prompted me to research the keyword density of my copywriting website.
CASE STUDY
The Web site: This case study analyzes the web site for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page one of Google.com (out of approximately 900,000 search results).
Variety of pages on website: At the time of writing, my website contained a complete of fifty three pages.
Primary keyword phrase: “copywriter”
Average keyword density: Using the easy live of keyword density discussed higher than, the average keyword density of my copywriting web site is 1.9%. Using the advanced measure it’s 4.nine%.
Keyword density range: Using the simple live, my density ranged from 0.four% to 7.6%. Using the advanced measure it ranged from 1.half dozen% to 17.five%
Some comments on the figures
• The figures and corresponding ranking detailed in this case study could not be directly relevant to each site. There’s a lot I don’t apprehend regarding the algorithms and there are certain to be other factors at play that I don’t know about.
• Regarding Wayne Hurlbert’s article, it would seem that he’s relating keyword density as calculated using the easy method discussed above.
• The vary figures are noteworthy as a result of they suggest that you simply don’t want to be paranoid about having some pages with a very high density and some with a very low density.
Conclusion
A easy keyword density of 1.nine% will be enough for a initial page ranking in Google.com (assuming you have enough quality backlinks – see SEO for CEOs and The way to High Google by Writing Articles for additional data).
Happy SEO writing!
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Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!