Researching your client One of the first steps for any kind of suggestion or initial meeting is researching who you are in fact going to deal with, after all it could be a business you do not enjoy working with or don’t know anything about (meaning you may have to spend a lot more time researching competitors, target markets and browsing habits). Once you are acquainted with who you are going to approach it is worth spending some time familiarizing yourself with their website, what they do, and who their competitors are. This may sound like a lot of work, but it isn’t really. The most important points are: • Who is the client? • What do they offer? • Who are their competitors? If you enter their main products or services into Google, which results are coming back on the first 2 pages? Does the client even appear on the first / second page in Google / Yahoo / MSN? • Following on from that, what are their current rankings? (free tools such as SEO Book’s FireFox toolbar might be able to help a lot) • What do their current backlinks look like? (Yahoo’s site explorer might work well for that) • Are there any landing pages set up already from preceding campaigns? • What other domains does the client own? Are .com / .net / .co.uk domains 301 redirected to the main site? All this should almost certainly give you a very good idea what you want to pitch for, usually keyword integration, backlinks and landing pages. Research what you are selling Okay this may sound like a silly step – why would I need to research what I am selling? More often than not I have seen sales guys going out and selling a service they do not know enough about and end up either “winging it” (meaning promising that the service does include something when it shouldn’t or making stuff up as they go along) or losing the business because the client has spent the time reading up on a service and is setting you straight. And unless the client really likes you are not going to close the sale. If you want to learn more about SEO Target Marketing you are at the right place. SEO Target Marketing not only is amazing but it also creates a great advantage to your business. Learn more about SEO Target Marketing now and be optimized.