Black hat technique tends to relate to “tricks” and little “short cuts” to try and fool the search engine. Okay so this fits in with the first misconception or idea that was first pitched years ago. However, this first misconception is a major misconception. Here it is… Misconception 1. You are at war with the search engines to gain top rankings. Therefore you must learn to do sneaky tricks to outsmart their algorithm. Consequently you must learn ways to beat the search engine to gain top visibility in search results. Have you heard this story before? While this whole idea (probably dreamt up by a marketer years ago sometime) it cleverly appeals to a human beings somewhat carnal side of being “sneaky” or being able to beat the search engines at their own game by using “secrets” and “tricks.” Even though the pitch may appeal to some people, the only trouble is that the concept is 100% FALSE from beginning to end. Some of you may be let down to hear this because for years, you thought you were at war with the search engines. Think a little bit more and let’s separate marketing pitches from the real truth. Truth 1: The truth is that you have never been at “war with the search engines.” You are not required to “outsmart” or fool” the search engines at all to gain top visibility for your Web pages. Listen up now. The only one you are truly competing with for visibility is your competitors, NOT the search engines. The whole idea that you must “beat” the search engines or “outsmart” the search engines is a completely false concept. You never need to compete with any search engine. You never need to trick it or even try to “fool it” in order to get excellent visibility. A search engine does not really care whether you rank number 1 or not. They are fine with it, so long as you are offering relevant content that is helpful and satisfies the reason why the user searched. Apparently any search engine does not want junk showing up in the results. The only competition you have now or you have ever had, or will ever have in the future is with other competitors pages, not the search engines. Being “devious” may appeal to some emotionally in a marketing pitch. It may make you even feel like the service or the course or publication will finally “make you smarter” somehow. But people need to learn to distinguish truth from error and you’ll be blowing far less money on e-books, tool sets and memberships that appeal to the emotion but are founded on untruths. If you are interested about SEO Target Marketing then you have come to the right place. SEO Target Marketing not only is helpful for the success of your business but SEO Target Marketing is also easy to understand and implement. Try it now.
Dividing SEO Facts from Usual Delusions
December 15, 2009 By