DIY SEO and Why Your Don’t Need To Pay For It

It seems these days everyone is an SEO expert. What they don’t tell you is they’re self-proclaimed experts in SEO with very little technical background and no credentials to back them up. Trying to find a quality SEO expert (a true expert) is becoming a frustrating task for webmasters. It’s rare to come across a webmaster who’s employed the services of an SEO firm and didn’t get burned in one way or another. SEO experts promise the world and more often than not under-deliver. In order to save money and frustration, many webmasters have branched off and tried to apply SEO on their own. Are these webmasters heading down the wrong path or have they figured out that SEO isn’t as difficult as the SEO experts lead people to believe? Promising The Moon and The Stars, Delivering a box of Lucky Charms. Many SEO companies you come across are going to promise you a top-10 ranking. That’s a top-10 ranking as-in showing up between 1 and 10 of the search engines results pages (SERPs). Research has shown that close to 90% of all internet users do not browse past the first page of SERPs. If you’re not in the top 30 you can forget about getting ANY traffic from search engines. A guaranteed top-10 placement is a very bold promise, one that probably sounds too good to be true. In fact, it isn’t! Almost any SEO firm can guarantee they’ll place your website in the top-10 of SERPs within a month and deliver 100% on what they promised! Now… what EXACTLY did they promise? They promised a top-10 ranking, that much is fact. Beyond that, no specific details were provided. Here’s the problem. Top-10 ranking only means something if your website is placed in the top-10 of highly targeted and relevant keywords or keyword phrases that users are actually searching on. Most of these SEO firms are simply targeting very niche keywords that have little to no competition. By doing so they are delivering on their promise of top-10 rankings. The problem is the keywords with little to no competition most likely have little to no searches against them by real users. It sure does look good for an SEO expert to type in “Chartreuse Colored Keyboards” and have your keyboard website come up 1st in the results set. How many REAL users are going to be conducting a search under the specific keywords “Chartreuse Colored Keyboards”? If you’re lucky, maybe a half-dozen in a year. One thing to be careful of with any SEO company is a promise that seems too good to be true. Vagueness is the ally for SEO’s as they can make deliver on what they promise, which is often just an illusion of what you expect. If you want to know more about search engine optimization, read through the following articles: 10 Reasons For You To Use Search Engine Optimization, Search Engine Optimization Tips, Black Hat, White Hat and Gray Hat SEO .